Your blog is an important part of your online branding. Cincinnati online branding company, Pixels & Dots can customize
your blog to make it fit in with your online marketing strategy and branding initiatives.
Why is it important to have a blog?
- New clients can find you through your blog.
- A referral from a fellow blogger can lead to new clients.
- Your blog can get indexed in the search engines and receive natural search engine rankings for keyword phrases.
- Loyal readers build awareness of your brand.
How the blog fits into the marketing strategy
- It's a way to keep in touch with clients and potential clients.
- Content can focus on further developing your brand in your consumer's eye.
- You can improve customer relations by using your blog to address a customer's question. If one customer has a question,
there may be many others that have the same question. The blog can address the question with everyone who reads it.
- You can list your blog in blog directories which helps to increase your visibility on the web.
- You can monitor your traffic to the blog through stats to measure your ROI.