Package design is the first physical point of contact between the customer and your product. It’s imperative that your package design speak to your target audience. An attractive brand packaging design can make your product stand out among competitors and increase sales exponentially. The primary goal of our package design is to attract customers’ attention by provoking feelings and emotions toward your product. Our goal is to design creative packaging that stands-out on the shelf and grabs the attention of the end-user, enticing them to buy the product.
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The use of vibrant colors, bold typography, and illustration can make a statement about your product and ramp up sales. Consumers have a tendency to buy the product that is the most visually appealing. At Pixels & Dots we will think outside the box and perform a thorough competitive analysis to create designs make your product pop among competitors.
Geometric configurations, triangles, squares, prisms, and modular boxes are used for the advantage of creating eye-catching displays for products such as tea, spices, perfume, cosmetics and body products. Allowing your product name or label to flow over the edges of the shapes triggers the inquisitive nature of consumers to pick up the package to fully observe the message being presented; increasing the likelihood they will purchase the product.
The goal of using vintage package design is to evoke nostalgia and memories of another time in mature audiences. For younger audiences, retro can create an aura of a new and refreshing perspective. Retro designs are useful in products such as; ice cream, chewing gum, beverages and sausages.
Effective package design will draw attention to important areas that you want the customer to take-notice. This is achieved by strategically using angles, overlapping, and drop shadows giving a 3D effect to a flat surface.
Graphic Design Agency Pixels & Dots can create a package design that achieves your advertising goals. Call or email us today to get started with your custom package designs that will deliver the results you expect for your product. 513-651-9322.