Web Marketing:
Web marketing requires an on-going campaign to be successful. Just as you would for a product or service. We've outlined the steps below
that we believe are necessary for website marketing success. Not all steps will apply to
every website, and the emphasis on each step may vary according to your
website marketing needs.
Submit to Search Engines:
Submit your web site to internet search engines
and directories. The objective here is to get your web site listed in the
Internet's equivalent of the yellow pages. This is probably the most cost
effective way of reaching prospects who otherwise may not be aware of your
company. Once listed, prospects who search on these directories can find
your site.
As your web site changes and grows you may want to announce additional
web pages to the search engines. For example, if you create a new section
of your site for a new product, you may want to announce the main page
of that section.
Issue a Press Release:
A press release allows you to reach prospects through publications that
cover your topic of interest. A release needs to be coordinated with the
launch of your site (or it's not news) and may be distributed by e-mail,
news wire, fax or mail. The keys to a successful press release are: having
news-worthy content and targeting interested editors.
Obtain Links from Other Web Sites:
Getting a link requires finding sites that have a reason for pointing to
you, then asking for the link. If a site acts as a resource for information
that resides on your site, the owners of the site will probably want to
point to you. If you can't get them to point to your main page, then ask
for a link to your page that contains the specific information.
Seek out partners for trading links including vendors, suppliers and providers
of complimentary products.
Banner Ads:
Purchase ad banners on other web sites.
As more links appear on any given page, advertising increasingly becomes
a way to stand out from your competition. You can find appropriate sites
to advertise with or have Pixels & Dots find them for you.
Web Site Events:
Running events on your site is an excellent way to encourage repeat
traffic. You'll want to begin running events once traffic from your site
launch begins to fade. Examples include contests, games, on-line interviews,
chat sessions and audio broadcasts.
E-Newsletter or E-Marketing:
Issue an e-newsletter or and e-marketing
campaign. You can ask site visitors to sign up for a newsletter, then
distribute it by e-mail. An e-newsletter allows
you to keep visitors up-to-date on site changes and new offerings. It also
serves as a channel for delivering valuable information related to your
products that can help convert prospects into customers.
Integrating Traditional Marketing and Sales Programs:
Start by including your web site address on your flyers,
letterheads and brochures.
If there are advantages to delivering services, programs or information
through your web site, then provide an incentive in your traditional materials
to get customers to go to your site.
Measure your results:
To measure the effectiveness of your web site
, first determine where your traffic originates.
Then measure what individuals do once they get to your site to determine
if traffic generated from one source is more valuable than others. With
data in hand, you can begin the process of fine-tuning your web site marketing
programs.
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