Free Keyword Report:

This report also summarizes your total rankings appearing in the top 5, top 10, top 20, and top 30 matches and an overall visibility score and visibility percentage which show exactly how visible your site is on the Web at a glance.  Never again will you have to guess whether you're making progress in your campaign, or waste time computing these numbers by hand.

The Visibility Score table and graph provide composite scores that can help you assess how well your site ranked overall on the queried search engines as well as how well it ranked.

Visibility Score is calculated by assigning a point value to the highest position achieved on each engine. A point value is only awarded to the positions 1 through 30, with a position of 1 being awarded 30 points, position 2 is worth 29 points, 3 is 28 points and so on through 30 which is given 1 point. The points are then summed for all engines queried in the mission.

Visibility Percentage is calculated using the Visibility Score and dividing it by the maximum points available. Available points are calculated by multiplying the number of engines by the number of keywords. If the mission consisted of 2 engines and 2 keywords for each engine, then the maximum points possible would be 120, or 4 first place positions being awarded 30 points each.

Here is an example using 2 keywords on 2 engines of a mission:

56 / 120 = .4666 or 46.66%
The Visibility Score for the above example would be 56. The Visibility Percentage is 46.66%.

As a result, the higher the percentage, the higher the visibility. If all 4 searches had returned a number one ranking, the Visibility Score would be 120 and the Visibility Percentage would be 100%. Don't worry if you do not ever achieve a 100% score when targeting a large number of keywords. Few people reach or approach a "perfect" score. The purpose of this score is to simply give you a baseline for monitoring improvement over time. Obviously, the fewer keywords you target, the easier it will be to approach 100%. However, the greater the number of popular keywords you can achieve top rankings on within the major engines, the more traffic you can expect to receive. Traffic and the resulting sales should be your ultimate goal.

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