Assess it – First we will assess your goals and objectives based on the following criteria:
Plan it – Plan a web site as part of an online marketing strategy that meets overall goals and objectives.
Integrate it – Integrate the web site plan with other marketing and advertising plans.
Design it - Establish your branding from the moment the user enters your website, keeping the user experience consistent with all of your marketing and advertising initiatives.
Build it – Build a web site that expresses your brand not only in the web design but also in functionality.
Measure it – Set up analytics to measure the effectiveness of the web site, keeping track of where customers are coming from, how long they are on particular pages, at what point they are leaving the site, etc.
Analyze it – Determine if changes/adjustments are necessary based on feedback from users.
Adjust it - Make necessary changes/adjustments based on observations of analytics.