Get Started with your Digital Marketing Campaign by Writing a Blog or Newsletter
You will want to start with creating an informative blog post or news article for your website at least once a month. For some this may be intimidating, but once you get into the groove of writing articles your writing skills will improve.
Share your Blog or Newsletter
Use an email marketing platform to share your news article. Be sure to provide links back to your website. Also, share your article on your company Facebook, LinkedIn, Twitter and other social media accounts.
Create Video Content for your website
Studies have shown that most people want to see some video content on your website. Live streaming videos is also a trendy new way to build brand excitement and engage with your audience in real-time.
Search Engine Optimization
85% of buyers now use Google to search for products and services.
Search Engine Optimization (
SEO) helps you to take advantage of this opportunity. TIP: When creating a keyword list for use in optimizing your website for
SEO, use Google Console to find out which keyword phrases are currently being used to find your business. You may find long tail keyword phrases (phrases that are more specific to your business) are better for pulling traffic into your website than more general terms and phrases.
Utilize Google Authorship for your Blog or News Articles
For WordPress, this may be included as part of your theme, or you can install a plugin (
Author Box Reloaded) to add this functionality to your blog. Google authorship tells Google to add your photo in the search results and has been shown to increase readership.
Add Your Google Reviews to Your Website
You can do this by either utilizing a WordPress plugin (
WP Customer Reviews) or by using Google's markup schema.
Cross Reference your Blog Entries, Web Pages, and News Articles
Cross referencing means that when you mention a topic in your article that is also covered in another area of your website, you should create a link from one article to the other. Cross referencing will encourage your visitors to check out other areas of your website.
Be Active in the Online Community
You can do this by commenting on related blogs, forums, and like-minded websites.
Still Need Help with your Digital Marketing?
Call Pixels & Dots at
(513) 405-3687 or email us:
info@pixelsanddots.com We offer a variety of
digital marketing services and would be happy to provide you with information about our services.
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